As we posted here when we launched in June, we are starting out selling 1-oz tins of unscented wax. We toyed with a stiffer blend and with different scents but for various reasons we decided to launch with just the one product for now. One of those reasons is simple economics — until we knew we had a viable product and brand to which the market would be receptive, we could not prudently commit the resources necessary to launch multiple products at once. To advertise the availability of a product, we needed to have a meaningful amount of product available. If the product didn’t sell as well as we’d like, we’d have to absorb the loss associated with making the unsold tins. To start out, we couldn’t afford to risk multiplying that loss by a number of different product lines.
All that said, we do still intend to offer different waxes in the future. We just have not yet set anything in stone. We appreciate all the feedback we have received to date and we encourage everyone to let us know what they’d like to see from us next. We’ve been asked about scents, we’ve been asked about different tin sizes and we would like to offer a stiffer blend too. We’ll certainly take customer (and potential customer) feedback into account and try to respond to a market consensus.
We hope this update is helpful. Feel free to contact us by email or on Twitter if you have any questions.
As always, thanks all for your support.